Google Analytics is a great tool to measure the success of your AdWords campaigns. It has tons of features that can help you to find out how much time visitors spend on your website and what content they are interested in. Considering the huge number of features Google Analytics offers, it is easy to miss out on some of them. We collected three of the most important tools that you should have heard of if you are using Google Analytics.
1. Unfiltered vs. Test View
Setting up a test view on Google Analytics allows you to experiment with your data without the risk of data loss. You should only use filters in your test view as improper configured filters can lead to data discrepancy. However, you can add filters and change configuration to analyze data in your test view without having to fear the loss of important data.
2. Demographic & Interest Report
Another feature that is especially useful when creating a customer profile is the demographic and interest report. This feature provides you with information on your customers’ gender, age, and interests. Knowing your audience can help you to customize your ads and boost your conversions.
3. Event Tracking
With event tracking you can track user actions that Google Analytics does not track by default. Event tracking allows you to track clicks on links, social media icons, email addresses, and file downloads to name but a few. Similar to the demographic and interest report, event tracking enables you to analyze your customers’ behavior in-depth.
Google Analytics provides valuable insights into your website’s performance. Setting up a test view and event tracking as well as analyzing your demographic and interest report can help you to customize your targeting and generate more sales. So give it a try!