Title tags are an important aspect to consider in SEO optimization. The title tag is often the first thing one sees in a search query, and thus it is of great importance to be certain that the title offers clear and concise information about the web page. In general, the title should contain the most relevant information about what the page is about, however it is equally important to be succinct. The reason for these concerns is that only a limited amount of the title tag will be displayed in a search query.
Title Tag Character Length
Keep the character count around 55 characters. If it’s longer, your Title tag may get cut off in Google’s search results. You also want to make sure those characters are the most relevant and useful to the topic of the page. This helps ensures that your title tag not only ranks highly in a search query but also is clickable because it’s relevant and clear.
Keywords in Title Tags
Perhaps the best way to optimize the information included in a Title tag is to keep in mind the importance of Keywords. These keywords are directly associated to the ranking system of many search engines, and by including them in the Title tag it increases the chances of ranking higher on a search query related to those terms. These keywords should be put as close to the front of the tag as possible in order to increase relevancy.
Brand Visibility in Title Tags
Another thing to consider is including some kind of branding in the title tag that is unique to that particular site. A good format to use is to start with the primary keyword, followed by a secondary keyword, and finished with the brand. This differentiates it from other title tags and can help users remember a specific tag.
The most important aspect to remember about Title Tags is to keep the title tag easy to understand and to convey the focus of the page with as much impact as possible. The Title tag is often the first experience a user has with a brand and it is important to make that experience a memorable and positive one.