In the previous post, I discussed how you could get one sale at five dollars, and then increase your bid to get closer to $10 per sale. I had a few people ask why they couldn’t just stay with the five dollars per sale bid and get more profit. That’s a good question. It has to do with the balance of Google. In most advertising markets, you will find that if you stay conservative at five dollars per sale, you most likely won’t get as many sales as you would if you move up to $10 per sale. Why does this happen? (Ask a google adwords expert on how it applies to your business.)