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  If you’re familiar with the back-end of a Google AdWords account, you’re probably aware that things can get messy very quickly if they aren’t structured properly from the start. As the account structure is the backbone of all your AdWord campaigns, you want to make sure that you set it up the absolute best […]

A big challenge and common (and great) unanswered question: how to target businesses and not retail customers with AdWords. One way is to target using keywords, such as “wholesale,” or “for business.” This helps assume it’s a business in the keywords search query. This simple method helps you segment out the market you’re targeting, which […]

Many people incorrectly assume that PPC is ineffective or that it simply isn’t right for their business. This view is usually the result of a poorly structured campaign that leads to less than favorable results. While PPC does require planning and management to develop a successful strategy, the truth is that any business can benefit […]

Content marketing is undoubtedly fast-becoming the online marketing method of choice for many brands and businesses. In fact, in a 2016 B2B content marketing report by CMI and MarketingProfs, 88 percent of B2B marketers said that they are using this strategy in their organization. This presents the large number of digital experts who believe in […]

YouTube is a great platform to promote your business in an entertaining way. However, the best videos on the planet are useless if users can’t find them. Make it easy for people to become aware of your clips and grow your YouTube channel traffic with the following top three best practices. 1. Channel Optimization The […]