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What do successful people do first thing in the morning? Most may answer generic things like “do yoga,” “go for a run” or “eat a big, healthy breakfast”; but, when it comes to PPC Managers, we want to know the technicalities of what they do to make their job great. Before we dive into what […]

Social networking sites are responsible for over 30% of all referral traffic on the internet, and there is no reason to expect that number to fall anytime soon. Your business needs an effective outreach strategy if you want to be successful, and this begins with determining which social media platforms to target. This list contains the […]

We hear you, choosing an SEM or SEO consulting firm can be tough. You want to make sure they tailor their services specific to your goals and don’t want a cookie-cutter service.   There are ways to funnel out the ineffective firms from the effective ones, and it’s all in what you ask them when […]

If you’re wondering how you can improve your Google AdWord CTR, you’ve come to the right place. For starters, the fundamental basic level of what you can improve is the keyword. It has four different match type options: exact match, modified broad match, phrase match and broad match.   Exact match is likely to yield […]

Gmail ads are an interesting tool that many advertisers fail to take advantage of. While the benefits you stand to gain will ultimately depend on what your goals are, you should at least know the basics of how they work and how to set up a campaign. These interactive ads are displayed at the top […]