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In case you missed the recent headlines, Google is switching from multiple ad rotation options to two: rotate for conversions or rotate indefinitely. By doing this, Google wants you to focus more on how your ads can generate more conversions, such as signups and purchases, and offers more control of which ad copy is showing […]

For advertisers, regularly tracking and reviewing what creates value for their ads and campaigns is essential. To facilitate this, Google Ads provides conversion data. This enables you to gather all the information you need to ensure your ads are performing well. Advertisers can use these five strategies to scale up their AdWords accounts by using […]

Google Ads offers multiple bidding solutions for businesses depending on the network they advertise on, the marketing objectives, and the overall strategy that each business has in place. Before choosing an AdWords bidding solution, marketers should keep in mind the type of campaign, the cost of their keywords, and the success of their keywords. As […]

  Twitter is a very misunderstood platform, but there is tremendous value available for any business that uses the site correctly. This isn’t as easy as it sounds. If you spend your time focused on the commonly shared tips for growing your twitter audience, you’ll be sorely disappointed in the results. The real secret to […]

Search engine optimization (SEO) is an extremely important component of website management, and this is as true for a bootstrapped startup as it is for a multimillion dollar business. Many people put hours and hours into building an attractive website that has good content, yet are frustrated when they fail to rank on Google after […]