What Sets Apart the Best Pay Per Click Campaigns?
Pay per click (PPC) campaigns can be a combination of art and science. It takes creativity to generate compelling ad content and at the same time, you have to understand the rules and parameters regarding this tool. From there, you must monitor accounts and make adjustments as necessary. A successful PPC campaign can require a […]
What Is The Best Way To Structure Your AdWords Campaigns?
How you structure your AdWords, or Google Ads, campaign is extremely important. Your account structure is literally the back bone of your account’s success. And, the best way to structure your Google Ads account is to structure it in the same way you structure your website. Here’s How. Let’s start with the basics: How […]
How Can I Get More Sales On My Online Store With AdWords?
While it may seem complicated or even a long, complex process to get more sales on your online store with AdWords, now known as Google Ads, it is actually a simple process. To get more sales, you need to invest more and invest smarter in your campaigns. You should also invest time and money into […]
How Do I Get More Traffic On My Website Through AdWords?
AdWords, now dubbed Google Ads, does allow you to get more traffic on your website. It runs off a system that stems from the idea that “the more you pay, the more traffic you can drive to your website.” However, there are many pitfalls that can impede how much traffic is driven to your site. […]
How Do I Choose My Keywords For AdWords?
Choosing keywords for AdWords, now known as Google Ads, is essential to the success of your website. When you choose the correct keywords – both short and long tail – you can boost your search engine placement and draw more traffic to your website. Here’s how to do just that: Start With Your Website Evaluate […]