How to Increase Your Knowledge of Google Ads
Google Ads, formerly known as Google AdWords, is a successful tool to help you boost your income and your brand. Since its inception in 2000 and more recently, rebrand in 2018, Google Ads has helped blog and business owners maximize their exposure and profit from leads and innovative marketing strategies. If you want to perfect […]
Is Display a Waste of Time?
How many times were you tempted to test display because of its low cost per click (CPC)? Or were you disappointed by a few tests that you have run without much success? Did you simply wonder whether it would make sense to learn more about display to see if it would work for a business […]
How To Use Social Media To Complement A Search Campaign
Not all businesses are currently advertising on social media. They are afraid to waste money on target methods that aren’t as precise as Google AdWords or Bing’s search campaigns. How can we blame them? Search campaigns display to users who are looking for your products and services right now and therefore they are high quality […]
Creating Landing Pages That Convert
Any Google AdWords expert will tell you that Landing pages undoubtfully are extremely important for every marketing campaign. They eventually determine whether users are going to contact your company to learn or purchase your products or services. Understand what your unique selling propositions are Creating landing pages that convert might sound easy but it is […]
Introducing AdWords Smart Display. A New Tool That Will Help you Succeed on Display
Every marketer asks themselves, what is the most impactful way to serve my audience, and how manageable are my display campaigns? As they have targeted their audience, they have to make sure that their ads are tailored to every type of consumer. Google has now facilitated this to advertisers by introducing Google Smart Display campaigns. […]