The biggest question everyone has before buying something or paying someone is: “is it worth my money”?
The same holds true for online marketing services: with so many companies saying the “right things” it is very difficult to separate the sweet-talkers from the professionals, and ultimately to hire a search marketing agency or consultant.
In the last three years that market has been getting very competitive and it is becoming more clear that if you don’t advertise online you are losing customers, and so you are losing money. This is why so many new online marketing companies and agencies are starting up every week, cold calling, hiring like crazy and just shooting on all cannons.