PPC Archives - Page 4 of 5 - Yael Consulting

4 Tips To Optimize Your Paid Search Campaign Settings

March 1, 2021February 24, 2015 by David

Choosing the ideal campaign settings for your particular advertising goals is essential. If your settings are just not quite right for your purposes, you will never achieve your maximum potential. Therefore, take a few things into consideration before you get started on your first AdWords campaign. 1. Search Network? Display Network? Or Both? The Google … Read more

4 Mistakes To Avoid For More Successful AdWords Campaigns

March 1, 2021February 3, 2015 by David

Managing a successful campaign starts from avoiding common mistakes. Check out these 4 mistakes that are ruining your adwords performance: Mistake #1: Keeping Irrelevant Keywords Including relevant keywords in your ads is a smart way of attracting the interest of potential customers. However, if your keywords lead to a landing page that is irrelevant to … Read more

Setting Up Effective Remarketing Campaigns

February 20, 2025February 3, 2015 by David

Isometric flat vector concept of retargeting marketing stragety.

Remarketing campaigns are a great way of displaying your advertising message to potential customers who have already been on your website but did not convert. This audience deserves special attention since it has shown interest in your product or service and is more likely to make a purchase. And here is how you set up … Read more

The 5 Don’ts That Could Sink Your AdWords Account

March 1, 2021January 20, 2015 by David

1. Not Using Negative Keywords With negative keywords you can specify your campaign’s targeting. Negative keywords prevent your ad from showing up for searches that are not relevant to your business. For example, let’s say you sell antique furniture, you might not want to show up for searches like “modern”, “stylish”, or “contemporary furniture”. These … Read more

Find Out Who Is Competing On Your Keywords In AdWords

December 30, 2020January 10, 2015 by David

The AdWords auction insights report provides useful information in terms of your performance compared to the performance of other advertisers in the same auction. These insights can help you optimize your bid and budget and make your campaign more successful. The auction insights report is available on the campaign, ad group and keyword level and … Read more

How To Write Effective Ad Copy on Google AdWords

July 23, 2021January 6, 2015 by David

Text ads are the standard type of AdWords ads. They include a title, two lines of text called description lines and your website address. The following article will introduce each component of a text ad in more detail and provide you with useful tips to improve your AdWords ad copy. 1. The Headline The headline … Read more

How Can You Improve Your Paid Search Results?

March 1, 2021August 13, 2013 by Lior Krolewicz

Text sign showing Pay Per Click. Conceptual photo Internet Advertising Model Search Engine marketing Strategy Desk notebook paper office cardboard paperboard study supplies table chart.

If you’re having a tough time getting the results that you were looking for from your paid search advertising, it may be time to mix it up. First, though, you have to figure out what the underlying cause of your struggles is. Could it be a bad setup of your account, the impact of your competition, changes in your website or simply the time of year? These are all possible reasons for your struggles, but sitting around wondering about them isn’t going to help you out. Taking steps to turn things around can help you to get back to profitability as quickly as possible.

Is It a Good Idea To Advertise on Bing?

March 1, 2021July 31, 2013 by Lior Krolewicz

The majority of the search traffic in the world is through Google, so naturally most businesses that do online advertising work with Google AdWords as well. If you’ve been using AdWords for quite some time and are only making incremental improvements in your advertising performance, you may be looking outside the Google box in order to make big leaps and bounds in your sales. One idea to broaden your horizons is to advertise with Bing, another leading search engine. If you feel that you’ve maximized your performance on Google AdWords, this is a good idea.

What Is AdWords Rule Based Bidding?

July 23, 2021July 24, 2013 by Lior Krolewicz

Hand holding auction paddle. Bidding concept. Auction competition. vector

In Google AdWords, you have an option to set up rules to change your campaign automatically based on other triggers or events. This is known as rule-based bidding. There are a number of advanced software programs and tools that have been created that do just that, using advanced statistics. There are a lot of aspects of rule-based bidding to get into, and it can be found under the “Automate” tab in AdWords. To start, it’s a good idea to use some basic, easy rules that will get you going.

What Are the Pros and Cons of Negative Keywords?

July 22, 2021July 19, 2013 by Lior Krolewicz

In Google AdWords or Bing, you can add negative keywords to your advertising groups or campaigns in order to block your ads on those particular keywords. For example, if you are a bar owner in Chicago and you use the negative keyword “exam,” in AdWords, you will block out “bar exam in Chicago,” from your campaign. That’s due to the word exam, and it would keep you from serving your ad to individuals looking for the legal exam as opposed to a place to have a few drinks.

Setting Up Your AdWords Account

March 1, 2021July 12, 2013 by Lior Krolewicz

One of the most important things that you need to do in order to be successful in online advertising is to correctly configure your Google AdWords account. (Talk to a Google Adwords consultant for Google AdWords help.) It is a foundation of your online advertising campaigns, and having a mediocre setup is a risky move that can cause you problems in both the short and long term. Ultimately, it will be hard to grow it with your business, which will eventually cost you money.

That’s easy enough to understand, but if you don’t know how to come up with a great account setup, you can’t get going. In an ideal situation, you would set up your campaign to look a lot like your website’s navigational menu. That makes it easier to track your account’s performance, and makes for a no nonsense campaign.

WHAT IF YOUR PROFITS WERE GUARANTEED?

March 1, 2021April 26, 2013 by Lior Krolewicz

YOU DON’T WANT TO BE “NUMBER 1” Everyone says that they are an expert on Google and can get you to the #1 position, but that often leads to nothing more than disappointment, a leaking ad campaign, and being buried by irrelevant paperwork. What I know: You’re wasting money. What I do: Plug the leak, … Read more