A common question: do clients need to give permission to advertise their site? The basic answer is no; However, there is a bigger picture that is important to understand. Let’s walk through the basic two steps of setting up a new client for Google AdWords: AGREEMENT Sometimes consultants getting starting say their agreement verbally or … Read more
What do successful people do first thing in the morning? Most may answer generic things like “do yoga,” “go for a run” or “eat a big, healthy breakfast”; but, when it comes to PPC Managers, we want to know the technicalities of what they do to make their job great. Before we dive into what … Read more
If you’re wondering how you can improve your Google AdWord CTR, you’ve come to the right place. For starters, the fundamental basic level of what you can improve is the keyword. It has four different match type options: exact match, modified broad match, phrase match and broad match. Exact match is likely to yield the … Read more
While the mistakes we have seen and corrected over the years are too numerous to fit into one document, we’ve managed to narrow the list down to the 7 most prevalent blunders that businesses make when setting up their PPC campaigns. We highly encourage you to read all of these and then take a good, … Read more
In a recent post titled “The 5 Reasons Your Business Needs PPC Advertising,” the subject of purchasing intent was brought up while discussing the importance of highly targeted PPC campaigns. Today, we’ll be taking a closer look at this topic and exploring how it can help drive significant improvements to the conversion rate of your … Read more
If you think of AdWords as a skilled profession, which it is, then the question of how to become in the top 1 percent of PPC specialists comes down to one simple question: what does any skilled professional do? We’ve rounded up a four-point checklist that helps professionals work their way to the top. Pay … Read more
Many people incorrectly assume that PPC is ineffective or that it simply isn’t right for their business. This view is usually the result of a poorly structured campaign that leads to less than favorable results. While PPC does require planning and management to develop a successful strategy, the truth is that any business can benefit … Read more
Content marketing is undoubtedly fast-becoming the online marketing method of choice for many brands and businesses. In fact, in a 2016 B2B content marketing report by CMI and MarketingProfs, 88 percent of B2B marketers said that they are using this strategy in their organization. This presents the large number of digital experts who believe in … Read more
You’ve got a pretty good conversion rate but it could be better? Your conversion numbers are okay but could use an increase? Maybe it’s time to change your conversion rate strategy. We collected the most important CRO best practices to make your campaigns more effective and to boost your conversions. 1. Content vs. Style In … Read more
Software systems are becoming an ever-growing part of our working (and non-working) lives and we’re getting to be more savvy at finding which will suit our needs. Google searches are often the first point of call when looking for a new software system to answer a question or solve a problem and this is where … Read more
The call to action (CTA) is, or should be, the last part of your description line two of your Google AdWords ads. A good call to action tops off your message, attracts your readers’ interest, and makes them perform the desired action, for example making a purchase. This being said, your call to action plays … Read more
You’ve set up your AdWords account and you’re about to create your first AdWords search campaign. But before you start setting bids and budgets, take a few minutes and read through the following practical tips to make your first campaign a success and avoid some common mistakes. 1. Keyword Match Types Are Key When it … Read more
