A common question we get as PPC consultants is, “Should we invest with Bing Ads?” Or, “Why should we advertise with Bing Ads?” Our response is almost always a resounding YES. The Cost: Many people think that no one uses Bing or that it isn’t popular – so why would they want to advertise for … Read more
Starting a Google AdWords account can be a daunting task. Many business and websites owner simply do not know where to begin. As Google AdWords consultants, we hear the fears of many business owners. The central theme is wasting their marketing budget by making mistakes. Since Google AdWords is highly customizable, you can tailor it … Read more
There are a few different schools of thought when it comes to Google AdWords. With many options and levers to pull, the combinations of strategies that work for your business are endless. You might have a question about your account and get 3 different answers from 3 different AdWords managers. But every PPC consultant follows … Read more
Even if you don’t know exactly what Google ads are, you probably see them on a daily basis and they bring in big revenue for the search engine giant. Here is a quick breakdown of how and where Google sells advertising space and uses this to earn money. Google Sells Ad Space on Search Properties … Read more
In a nutshell, no, Google Ads is not a free service. However, it is important to understand how Google Ads makes money and what kind of return you can expect on your investment. There may also be some deals you can take advantage of in order to get discounts on your account. Essentially, when you … Read more
Pay per click (PPC) campaigns can be a combination of art and science. It takes creativity to generate compelling ad content and at the same time, you have to understand the rules and parameters regarding this tool. From there, you must monitor accounts and make adjustments as necessary. A successful PPC campaign can require a … Read more
If you’re wondering if Google AdWords, now known as Google Ads, is really worth it, the answer is not as clear cut as you would think. Simply put and if you ask any AdWords expert, if you do it correctly, it’s very effective. To offer a strong example, think of Google Ads effectiveness as comparable … Read more
Google Ads, formerly known as Google AdWords, is a successful tool to help you boost your income and your brand. Since its inception in 2000 and more recently, rebrand in 2018, Google Ads has helped blog and business owners maximize their exposure and profit from leads and innovative marketing strategies. If you want to perfect … Read more
There are basically three different keyword match types: broad, phrase, and exact match. You can select all of these options for one and the same keyword, or not choose a match type at all and the keyword will have the default match type broad. Keyword match types determine when your ad is shown to a … Read more
Not all businesses are currently advertising on social media. They are afraid to waste money on target methods that aren’t as precise as Google AdWords or Bing’s search campaigns. How can we blame them? Search campaigns display to users who are looking for your products and services right now and therefore they are high quality … Read more
Any Google AdWords expert will tell you that Landing pages undoubtfully are extremely important for every marketing campaign. They eventually determine whether users are going to contact your company to learn or purchase your products or services. Understand what your unique selling propositions are Creating landing pages that convert might sound easy but it is … Read more
In case you missed the recent headlines, Google is switching from multiple ad rotation options to two: rotate for conversions or rotate indefinitely. By doing this, Google wants you to focus more on how your ads can generate more conversions, such as signups and purchases, and offers more control of which ad copy is showing … Read more
