Before selecting one, you need to understand the difference between SEO and PPC. Every business owner must decide which is best for their business. SEO is also known as Search Engine Optimization, while PPC stands for Pay Per Click, and both are an important part of Search Engine Marketing. As a PPC consultant, I have … Read more
Why is My AdWords Campaign Not Reaching its Daily Budget? By the looks of it, not spending your AdWords campaign’s daily budget doesn’t seem like a big issue. However, from an AdWords consultant’s point of view, it indicates that you are not achieving your advertising goals and losing out on potential business opportunities. Therefore, it … Read more
Attribution models are an essential item to consider in your Google Adwords account. But unless you’ve been working in a Google Adwords management agency, you might not be familiar with what this is. In this article, I will give a quick overview of what attribution models are, why it’s important and how to use them … Read more
Continually monitoring your negative keywords is incredibly important in your Google Adwords accounts. Before getting into the details, it’s necessary to define what a negative keyword is. Within your Google Adwords account, keywords are required to run any search ads. If you are already creating a Google Adwords campaign, you are familiar with this. You … Read more
Quality score is a metric that is of vital importance for your Google Adwords account. This metric will impact every auction for the keywords in your account. The problem is that many business owners are not aware of this metric or, if they are, are unsure of the basics. Google doesn’t go into too much … Read more
When first setting up your Google Adwords account, the location settings can be tricky. Although it looks relatively straightforward at first, there are a few best practices to keep in mind. A Google Adwords management service will help you pinpoint your location targeting, but you can do this on your own for many accounts. Location … Read more
With more and more advertisers turning to digital marketing and Google Adwords, the competition is fierce. This, in turn, drives up the average CPCs (cost per click) for many industries. Some incredibly specialized industries can run over $100 per click. The help of a Google Adwords consultant is often invaluable here. But there are a … Read more
In Google Adwords, keywords will form the backbone of your account. There are other targeting options available, but it will be tough to make up for poor keywords. Conversely, choosing the right keywords and match types can do wonders for your account. For those new to PPC, creating and curating your keyword list can become … Read more
Many business owners or startups wonder which channel they should focus their marketing budget. Ever since Facebook started serving ads to users, PPC consultants have argued about which is the better service, Google Adwords, or Facebook. The truth is that each ad platform serves different purposes. Most companies would do best with their ad spend … Read more
A common question from business owners or those new to digital marketing is: “What is the difference between Google Adsense and Adwords?” This distinction can be quite confusing. As a Google Adwords consultant, I will explain the difference between the two. Google Adwords Overview Google Adwords, also known as Google Ads, is Google’s advertising platform. … Read more
With bidding and other aspects becoming automated, ad copy is even more critical in Google Adwords. After all, this is the only part of your account that the user will see. Even with the best-structured accounts and keywords, the ad is still the only visible part of your campaigns. This article will go over some … Read more
Of the two channels, Facebook ads seems to get much more press than Google Adwords. You often hear of DTC companies and startups built off the back of Facebook ads. You rarely hear founders bragging about their innovative Google Adwords search ads and how this launched them to the top. Does this mean Google Adwords … Read more
