As someone working in search engine marketing or actively involved in running your business, you may wonder what those at the top of the field in PPC do. PPC takes skill and years of experience to master. What do skilled professional do to reach the top 1%? Or what should you be looking for in … Read more
If you are a user of Microsoft ads, you may have recently noticed a new pilot program. This pilot program allows users to manage Smart campaigns from a mobile device. Microsoft seems to be pushing this new pilot program with an active popup showing in accounts (shown below). Those selected for the pilot will see … Read more
You’ve created your Google Adwords campaigns, they have the perfect structure, and you are satisfied with their performance. A few weeks go by and you start digging through the search terms report. At first, most search terms are covered by your keywords, but then you notice that many aren’t. An expert Google Adwords consultant will … Read more
Just like finding a reliable tradesperson or good car that you like to drive, finding and hiring an effective Google AdWords consultant takes a little time and effort. But given the rich mine of data and potential leads on offer for setting campaigns up well, it is worth it. The value of an AdWords management … Read more
Google AdWords for Ecommerce – Tips From an Expert PPC Consultant With the rise of Facebook, Instagram and even Tik Tok ads, Google Adwords is no longer the only option to advertise online. With more and more DTC Ecommerce companies popping up each day, Facebook seems to be more crowded than ever with eCommerce ads. … Read more
Google Adwords has so many metrics and so much data, which can be very overwhelming. For many business owners, they don’t know what to look at or track. Some think that only a Google Adwords consultant can understand and interpret this data. Google makes this even harder for the average Adwords user with confusing default … Read more
At first, when you created your Google Adwords campaign, you might have tested out the water slowly. Then, you started to evaluate if Google Adwords makes sense for your business. This is how we recommend most business owners start. Begin with small daily campaign budgets and hit that budget, then slowly bring the spend up. … Read more
A common problem many businesses face is figuring out how to attract more companies to their site, while filtering out individual consumer traffic. As a Google Adwords consultant, I’ve had many clients that run into this issue. One initial consideration is whether you can serve individuals or whether you only work for other businesses. There … Read more
Google Adwords can be a successful endeavor for many different kinds of small businesses. Google Adwords isn’t a magic switch that will definitely make you money when you first start running ads as it’s complicated. That’s why there are professionals dedicated to mastering Google Adwords. Many businesses are capable of profiting using Google Adwords, but instead … Read more
Should You Listen To Google Ad Strategists? – A Google Adwords Consultant’s Perspective I recently saw a question on Quora where someone was asking why his Google Ad strategist was telling him to make changes, and then not do anything for two weeks. As a Google Adwords Consultant, this bothers me deeply. This is terrible … Read more
Although it is possible to run campaigns with an average to below-average click-thru rate (CTR), the higher your CTR, the better. Obviously, there are exceptions to every rule, but this tends to be the case for most campaigns. As a Google Adwords Management service, CTR is always on the top of our minds. And it … Read more
Within the PPC industry, bid strategies are often a debated topic. Some Google AdWords Management Agencies prefer one set of strategies while others might prefer the other. For those outside the industry, it can be a very confusing topic. But even with the debating, one must keep an objective view of what bid strategy to … Read more
