Attribution models are an essential item to consider in your Google Adwords account. But unless you’ve been working in a Google Adwords management agency, you might not be familiar with what this is. In this article, I will give a quick overview of what attribution models are, why it’s important and how to use them … Read more
Quality score is a metric that is of vital importance for your Google Adwords account. This metric will impact every auction for the keywords in your account. The problem is that many business owners are not aware of this metric or, if they are, are unsure of the basics. Google doesn’t go into too much … Read more
When first setting up your Google Adwords account, the location settings can be tricky. Although it looks relatively straightforward at first, there are a few best practices to keep in mind. A Google Adwords management service will help you pinpoint your location targeting, but you can do this on your own for many accounts. Location … Read more
Many business owners or startups wonder which channel they should focus their marketing budget. Ever since Facebook started serving ads to users, PPC consultants have argued about which is the better service, Google Adwords, or Facebook. The truth is that each ad platform serves different purposes. Most companies would do best with their ad spend … Read more
A common question from business owners or those new to digital marketing is: “What is the difference between Google Adsense and Adwords?” This distinction can be quite confusing. As a Google Adwords consultant, I will explain the difference between the two. Google Adwords Overview Google Adwords, also known as Google Ads, is Google’s advertising platform. … Read more
With bidding and other aspects becoming automated, ad copy is even more critical in Google Adwords. After all, this is the only part of your account that the user will see. Even with the best-structured accounts and keywords, the ad is still the only visible part of your campaigns. This article will go over some … Read more
Of the two channels, Facebook ads seems to get much more press than Google Adwords. You often hear of DTC companies and startups built off the back of Facebook ads. You rarely hear founders bragging about their innovative Google Adwords search ads and how this launched them to the top. Does this mean Google Adwords … Read more
You’ve created your Google Adwords campaigns, they have the perfect structure, and you are satisfied with their performance. A few weeks go by and you start digging through the search terms report. At first, most search terms are covered by your keywords, but then you notice that many aren’t. An expert Google Adwords consultant will … Read more
Just like finding a reliable tradesperson or good car that you like to drive, finding and hiring an effective Google AdWords consultant takes a little time and effort. But given the rich mine of data and potential leads on offer for setting campaigns up well, it is worth it. The value of an AdWords management … Read more
Google AdWords for Ecommerce – Tips From an Expert PPC Consultant With the rise of Facebook, Instagram and even Tik Tok ads, Google Adwords is no longer the only option to advertise online. With more and more DTC Ecommerce companies popping up each day, Facebook seems to be more crowded than ever with eCommerce ads. … Read more
Google Adwords has so many metrics and so much data, which can be very overwhelming. For many business owners, they don’t know what to look at or track. Some think that only a Google Adwords consultant can understand and interpret this data. Google makes this even harder for the average Adwords user with confusing default … Read more
At first, when you created your Google Adwords campaign, you might have tested out the water slowly. Then, you started to evaluate if Google Adwords makes sense for your business. This is how we recommend most business owners start. Begin with small daily campaign budgets and hit that budget, then slowly bring the spend up. … Read more
