A common problem many businesses face is figuring out how to attract more companies to their site, while filtering out individual consumer traffic. As a Google Adwords consultant, I’ve had many clients that run into this issue. One initial consideration is whether you can serve individuals or whether you only work for other businesses. There … Read more
Google Adwords can be a successful endeavor for many different kinds of small businesses. Google Adwords isn’t a magic switch that will definitely make you money when you first start running ads as it’s complicated. That’s why there are professionals dedicated to mastering Google Adwords. Many businesses are capable of profiting using Google Adwords, but instead … Read more
Although it is possible to run campaigns with an average to below-average click-thru rate (CTR), the higher your CTR, the better. Obviously, there are exceptions to every rule, but this tends to be the case for most campaigns. As a Google Adwords Management service, CTR is always on the top of our minds. And it … Read more
Within the PPC industry, bid strategies are often a debated topic. Some Google AdWords Management Agencies prefer one set of strategies while others might prefer the other. For those outside the industry, it can be a very confusing topic. But even with the debating, one must keep an objective view of what bid strategy to … Read more
Why Shouldn’t I Use Google Adwords For Retargeting? As a Google Adwords consultant, I definitely recommend using Google Adwords for retargeting. I can definitely understand why someone may have told you not to, or how you may have ended up reading this sentiment on the internet. I’m sure there have been a ton of cases … Read more
A common technique for business owners starting their Google Adwords journey is researching what their competitors are doing. For some, this almost becomes an obsession. While you usually should be more concerned with your account than your competitors, it can help see what they are targetting. In this article, I will review some methods I … Read more
For small businesses where marketing budgets are precious, you don’t have big budgets to invest in marketing. This makes it all the more important to choose your marketing activities carefully in order to get the most value from your limited budget. There are many options of digital marketing campaigns that you can opt to run. … Read more
The choice of Google AdWords management companies is huge. From one-person freelancers to the biggest digital marketing agencies, AdWords management is a big business. While this is good for buyers in terms of choice and competition, it can also make the choice a difficult one. Among all this choice, making the best hire for your … Read more
Marketing opportunities available to businesses in the digital era are huge, and they offer massive potential for business growth. Knowing which activities to focus on and finding the time to optimize them can however be a nightmare for small business owners. Not capitalizing on opportunities such as Google AdWords also presents a risk to your … Read more
Google AdWords management is a skilled profession. Agencies and freelancers in the field need to keep up with regular changes in Google’s algorithm and criteria that ads are scored. Doing so involves regular research, best practice sharing and keeping abreast of the latest trends and tips. In short, Google AdWords management is not something that … Read more
If you are one of the smart business owners that has made the wise decision to invest in an Google Ads consultant, then congratulations! You have definitely made a good choice, and the rewards will soon come to your firm. Choosing and then onboarding your chosen specialist is one of those pieces of work that … Read more
Investing a little time and effort in finding and agreeing terms with the right Google AdWords management agency is a fine example of short term pain, long term gain. Although there is a wide range of choice of agencies on the market, there is also a wide range of quality. Because of this, taking a … Read more
