Making the decision on a Google AdWords management agency is not an easy one for small businesses. With budgets precious, the decision to hire an agency needs careful consideration. In this article, we outline what value an AdWords management consultant can bring to your business, and how to go about recruiting them. How does your … Read more
Business owners often find themselves in a dilemma – whether to invest their own time in learning Google AdWords, or whether to engage an expert. On the one hand, it is tempting to spend an hour researching key terms and approaches to AdWords. After all, it can’t be that complicated, can it? On the other … Read more
Google Seller Ratings used to be an automated extension that primarily eCommerce advertisers took advantage of. Nowadays, however, more and more industries use the golden star ratings to boost their click-through rates. Learn how: 1. What Are Seller Ratings? Google Seller Ratings appear automatically in your ads if you meet certain criteria. Within one year, … Read more
Search engine optimization (SEO) is an extremely important component of website management, and this is as true for a bootstrapped startup as it is for a multimillion dollar business. Many people put hours and hours into building an attractive website that has good content, yet are frustrated when they fail to rank on Google after … Read more
A common question: do clients need to give permission to advertise their site? The basic answer is no; However, there is a bigger picture that is important to understand. Let’s walk through the basic two steps of setting up a new client for Google AdWords: AGREEMENT Sometimes consultants getting starting say their agreement verbally or … Read more
Social networking sites are responsible for over 30% of all referral traffic on the internet, and there is no reason to expect that number to fall anytime soon. Your business needs an effective outreach strategy if you want to be successful, and this begins with determining which social media platforms to target. This list contains the … Read more
We hear you, choosing an SEM or SEO consulting firm can be tough. You want to make sure they tailor their services specific to your goals and don’t want a cookie-cutter service. There are ways to funnel out the ineffective firms from the effective ones, and it’s all in what you ask them when having … Read more
If you’re wondering how you can improve your Google AdWord CTR, you’ve come to the right place. For starters, the fundamental basic level of what you can improve is the keyword. It has four different match type options: exact match, modified broad match, phrase match and broad match. Exact match is likely to yield the … Read more
A big challenge and common (and great) unanswered question: how to target businesses and not retail customers with AdWords. One way is to target using keywords, such as “wholesale,” or “for business.” This helps assume it’s a business in the keywords search query. This simple method helps you segment out the market you’re targeting, which … Read more
Managing a successful campaign starts from avoiding common mistakes. Check out these 4 mistakes that are ruining your adwords performance: Mistake #1: Keeping Irrelevant Keywords Including relevant keywords in your ads is a smart way of attracting the interest of potential customers. However, if your keywords lead to a landing page that is irrelevant … Read more
