Taking on an AdWords Management Agency To Increase Sales
Making the decision on a Google AdWords management agency is not an easy one for small businesses. With budgets precious, the decision to hire an agency needs careful consideration.
In this article, we outline what value an AdWords management consultant can bring to your business, and how to go about recruiting them.
How does your knowledge stack up?
Google is one of those topics that many people think they have knowledge of simply because they use it in their daily lives. But the skills and experience to plan, execute and optimize Google AdWords campaigns is far more in depth than simply entering the keywords you think.
Detailed research is required to find the right balance between optimized copy and readability, as is finding out what exactly your potential customers are searching for. So the first consideration you should make is whether realistically you have the skills to do this task. Having done so, you should also stop and think about whether you have the time to dedicate to it.
The technicalities of good AdWords campaign management
Time, and attention to detail are the main ingredients for successful AdWords campaigns. In order to get your campaigns as optimal as possible, it is vital to get the small details in place. This will ensure the quality of leads and clicks you obtain are higher, and in doing so you will put every cent of your budget to work.
By recruiting a good AdWords campaign management partner, your firm have made a wise decision. The small details make all the difference between successful or wasted AdWords, and a skilled partner is the safest course of action in ensuring this is the case.
The trick with effective Google AdWords management is to use search terms your potential customers are looking for. Failure to do so could mean your campaign lacks clicks and wastes time when leads could be going to your competitors. Worse still, it could generate irrelevant clicks that still eat up your budget, meaning your valuable marketing dollars are lost.
Ensuring that your ads and copy are in keeping with popular searches for your product or service. Simple steps such as getting your headlines aligned to your keywords optimize your ads no end, and is easily accomplished with the right level of knowledge.
Provide a solution to your customers’ problems
What people are searching for is generally a solution to a problem. Making it clear what the searcher will gain from visiting your landing page is the first step in this. Will you offer a demonstration or free trial of your product or service? Or will your prospect be invited to watch a video or call your sales team? People make buying choices in different ways, so ensure that you make it clear what they will glean from visiting your site.
Choosing your AdWords management agency
With all these technicalities and quirks considered, the value of hiring a Google AdWords specialist becomes even clearer. Ensure that you take the time to research the right partner, and the winner will be your sales and your business!
Your copy and keywords also need to provide solutions to the searcher’s problem, and clearly identify what is in it for them to click on the link. Although this sounds straightforward enough, getting this combination right across multiple keywords and ads is fiddly and easy to get wrong. Regular attention and tweaks depending on results can be vital, and even the smallest changes can make a big difference to the overall success of a campaign.
Making the jump to hire an AdWords management agency
Despite all this, it can still be tempting to try to do the job yourself. But knowing the difference between clicks, views and impressions, CPA, PPC, and so on are all important factors in getting under the skin of good AdWords campaigns.
It is possible to spend some time swatting up on those terms online, but knowing how to apply them to your campaigns is the trick that takes experience. And for this reason, it makes the most sense to utilize experts in waiting.
The technical parts
Optimizing your Google quality score is another vital ingredient to producing great AdWords campaigns. This score is the basis on how your ads are ranked compared to those with similar keywords. It is based on the quality and searchability of your advert copy, and significantly increases your chances of meaningful clicks the higher your QS.
Once people have clicked on your ad and arrived on your site, you have a matter of seconds to capture their attention. To do so, your landing pages also need to be optimized in terms of their content and visuals. Good AdWords management consultants will be able to build your landing page content to maximize the chances of conversion. This is vital for the success of your campaign, as you have already paid for the click to get that person to your landing page.