A common question: do clients need to give permission to advertise their site? The basic answer is no; However, there is a bigger picture that is important to understand. Let’s walk through the basic two steps of setting up a new client for Google AdWords: AGREEMENT Sometimes consultants getting starting say their agreement verbally or … Read more
Social networking sites are responsible for over 30% of all referral traffic on the internet, and there is no reason to expect that number to fall anytime soon. Your business needs an effective outreach strategy if you want to be successful, and this begins with determining which social media platforms to target. This list contains the … Read more
We hear you, choosing an SEM or SEO consulting firm can be tough. You want to make sure they tailor their services specific to your goals and don’t want a cookie-cutter service. There are ways to funnel out the ineffective firms from the effective ones, and it’s all in what you ask them when having … Read more
If you’re wondering how you can improve your Google AdWord CTR, you’ve come to the right place. For starters, the fundamental basic level of what you can improve is the keyword. It has four different match type options: exact match, modified broad match, phrase match and broad match. Exact match is likely to yield the … Read more
In a recent post titled “The 5 Reasons Your Business Needs PPC Advertising,” the subject of purchasing intent was brought up while discussing the importance of highly targeted PPC campaigns. Today, we’ll be taking a closer look at this topic and exploring how it can help drive significant improvements to the conversion rate of your … Read more
If you’re familiar with the back-end of a Google AdWords account, you’re probably aware that things can get messy very quickly if they aren’t structured properly from the start. As the account structure is the backbone of all your AdWord campaigns, you want to make sure that you set it up the absolute best way … Read more
