To give a quick outline, SEO refers to the organic search results. These are the results on Google’s search results page (commonly referred to as SERP) that the website owner didn’t have to pay for directly. Google “crawls” the web and the websites at the top were determined to be most relevant. Google uses a … Read more
Google Adwords keyword match types can be confusing for beginners, but using match types correctly is crucial to creating a profitable Google Adwords campaign. As a Google Adwords marketing company, we have had many accounts come to us in bad shape. Their poor use of match types is often a big problem. Exact Match – … Read more
A few years ago, Google Adwords officially changed their name to Google Ads. You may still hear some refer to Google Ads as Google Adwords, especially those who have been in the industry since the beginning. I can’t claim to have any insider knowledge about this, but since this is an interesting topic for a … Read more
An expert Google Adwords consultant is someone who can make Google Adwords more profitable for your business! Google Adwords is very complicated, and to the average person who doesn’t work with it full time, getting the most out of your campaigns can be a daunting task. An expert Google Adwords consultant knows the ins and … Read more
Google Adwords is still alive and it’s bigger than ever. I won’t say it’s better than ever, as there are many developments that have occurred that have made Google Adwords trickier for advertisers. There are over 3.5 billion searches on Google in a single day (based off of 2019 data). Google makes the majority of … Read more
What is Brand Traffic? A common practice with Google Adwords experts is to set up a “brand” campaign. A brand campaign is a campaign made up of keywords of your own brand name. For example, if you’re a plumber with a company name of “Big Dave Plumbing,” your keywords will all contain the words “Big … Read more
When Is a Good Time To Look Into Hiring A Google Adwords Consultant? It is never too early to reach out to a Google Adwords Consultant. As a business owner, the potential to increase the profitability of your business is always something to consider. You won’t know how a specialized Adwords Consultant can help you … Read more
The display network covers over 2 million websites across Google’s partner websites, videos and apps.For those who have never run a display ad before, this often seems intimidating. But with proper guidance, these campaigns can be highly profitable. It can be challenging to conquer without the help of a Google Adwords consultant or agency, but … Read more
A common question we get as PPC consultants is, “Should we invest with Bing Ads?” Or, “Why should we advertise with Bing Ads?” Our response is almost always a resounding YES. The Cost: Many people think that no one uses Bing or that it isn’t popular – so why would they want to advertise for … Read more
Starting a Google AdWords account can be a daunting task. Many business and websites owner simply do not know where to begin. As Google AdWords consultants, we hear the fears of many business owners. The central theme is wasting their marketing budget by making mistakes. Since Google AdWords is highly customizable, you can tailor it … Read more
There are a few different schools of thought when it comes to Google AdWords. With many options and levers to pull, the combinations of strategies that work for your business are endless. You might have a question about your account and get 3 different answers from 3 different AdWords managers. But every PPC consultant follows … Read more
With many different Google Adwords Agencies and PPC consultants out there, it can be hard to narrow down and pick one. And what can be even trickier is finding a reliable service. Beyond just looking at Linkedin or searching for online reviews, how do you determine that a Google Adwords agency is right for your … Read more
