Although it is possible to run campaigns with an average to below-average click-thru rate (CTR), the higher your CTR, the better. Obviously, there are exceptions to every rule, but this tends to be the case for most campaigns. As a Google Adwords Management service, CTR is always on the top of our minds. And it … Read more
Within the PPC industry, bid strategies are often a debated topic. Some Google AdWords Management Agencies prefer one set of strategies while others might prefer the other. For those outside the industry, it can be a very confusing topic. But even with the debating, one must keep an objective view of what bid strategy to … Read more
For small businesses where marketing budgets are precious, you don’t have big budgets to invest in marketing. This makes it all the more important to choose your marketing activities carefully in order to get the most value from your limited budget. There are many options of digital marketing campaigns that you can opt to run. … Read more
The choice of Google AdWords management companies is huge. From one-person freelancers to the biggest digital marketing agencies, AdWords management is a big business. While this is good for buyers in terms of choice and competition, it can also make the choice a difficult one. Among all this choice, making the best hire for your … Read more
Marketing opportunities available to businesses in the digital era are huge, and they offer massive potential for business growth. Knowing which activities to focus on and finding the time to optimize them can however be a nightmare for small business owners. Not capitalizing on opportunities such as Google AdWords also presents a risk to your … Read more
Google AdWords management is a skilled profession. Agencies and freelancers in the field need to keep up with regular changes in Google’s algorithm and criteria that ads are scored. Doing so involves regular research, best practice sharing and keeping abreast of the latest trends and tips. In short, Google AdWords management is not something that … Read more
If you are one of the smart business owners that has made the wise decision to invest in an Google Ads consultant, then congratulations! You have definitely made a good choice, and the rewards will soon come to your firm. Choosing and then onboarding your chosen specialist is one of those pieces of work that … Read more
Investing a little time and effort in finding and agreeing terms with the right Google AdWords management agency is a fine example of short term pain, long term gain. Although there is a wide range of choice of agencies on the market, there is also a wide range of quality. Because of this, taking a … Read more
Making the decision on a Google AdWords management agency is not an easy one for small businesses. With budgets precious, the decision to hire an agency needs careful consideration. In this article, we outline what value an AdWords management consultant can bring to your business, and how to go about recruiting them. How does your … Read more
Business owners often find themselves in a dilemma – whether to invest their own time in learning Google AdWords, or whether to engage an expert. On the one hand, it is tempting to spend an hour researching key terms and approaches to AdWords. After all, it can’t be that complicated, can it? On the other … Read more
Whether you are just starting your Google Adwords account or have had one for years, you might wonder if Bing ads is a good fit for your business. As a Google Adwords consultant, we commonly get questions about Bing Ads. Is Bing Ads better than Google Adwords? Does anyone even use Bing? Why even bother … Read more
Now, as a Google Adwords management agency, we may be a little biased here, but our favorite traffic source is still Google Adwords. This does not mean that it is always the best fit for every business. There are many businesses where other paid traffic sources, such as Facebook ads, might work better. Google Adwords … Read more
