As someone working in search engine marketing or actively involved in running your business, you may wonder what those at the top of the field in PPC do. PPC takes skill and years of experience to master. What do skilled professional do to reach the top 1%? Or what should you be looking for in … Read more
At first, when you created your Google Adwords campaign, you might have tested out the water slowly. Then, you started to evaluate if Google Adwords makes sense for your business. This is how we recommend most business owners start. Begin with small daily campaign budgets and hit that budget, then slowly bring the spend up. … Read more
A common problem many businesses face is figuring out how to attract more companies to their site, while filtering out individual consumer traffic. As a Google Adwords consultant, I’ve had many clients that run into this issue. One initial consideration is whether you can serve individuals or whether you only work for other businesses. There … Read more
Google Adwords can be a successful endeavor for many different kinds of small businesses. Google Adwords isn’t a magic switch that will definitely make you money when you first start running ads as it’s complicated. That’s why there are professionals dedicated to mastering Google Adwords. Many businesses are capable of profiting using Google Adwords, but instead … Read more
Should You Listen To Google Ad Strategists? – A Google Adwords Consultant’s Perspective I recently saw a question on Quora where someone was asking why his Google Ad strategist was telling him to make changes, and then not do anything for two weeks. As a Google Adwords Consultant, this bothers me deeply. This is terrible … Read more
Why Shouldn’t I Use Google Adwords For Retargeting? As a Google Adwords consultant, I definitely recommend using Google Adwords for retargeting. I can definitely understand why someone may have told you not to, or how you may have ended up reading this sentiment on the internet. I’m sure there have been a ton of cases … Read more
A common technique for business owners starting their Google Adwords journey is researching what their competitors are doing. For some, this almost becomes an obsession. While you usually should be more concerned with your account than your competitors, it can help see what they are targetting. In this article, I will review some methods I … Read more
For small businesses where marketing budgets are precious, you don’t have big budgets to invest in marketing. This makes it all the more important to choose your marketing activities carefully in order to get the most value from your limited budget. There are many options of digital marketing campaigns that you can opt to run. … Read more
The choice of Google AdWords management companies is huge. From one-person freelancers to the biggest digital marketing agencies, AdWords management is a big business. While this is good for buyers in terms of choice and competition, it can also make the choice a difficult one. Among all this choice, making the best hire for your … Read more
Marketing opportunities available to businesses in the digital era are huge, and they offer massive potential for business growth. Knowing which activities to focus on and finding the time to optimize them can however be a nightmare for small business owners. Not capitalizing on opportunities such as Google AdWords also presents a risk to your … Read more
Google AdWords management is a skilled profession. Agencies and freelancers in the field need to keep up with regular changes in Google’s algorithm and criteria that ads are scored. Doing so involves regular research, best practice sharing and keeping abreast of the latest trends and tips. In short, Google AdWords management is not something that … Read more
If you are one of the smart business owners that has made the wise decision to invest in an Google Ads consultant, then congratulations! You have definitely made a good choice, and the rewards will soon come to your firm. Choosing and then onboarding your chosen specialist is one of those pieces of work that … Read more
