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Optimization

Optimization

Reduce Bounce Rates in Google AdWords in 8 Simple Steps

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Reducing Bounce Rate is a high priority for increasing conversions. It tells you how many people arrive on your site and close the page quickly, never clicking through to another page or continuing the sales process. According to gorocketfuel.com, average bounce rates fall between 26% and 70% and anything under 40% reflects a well-designed website. … Read more

The Best 2 Tips on How To Optimize Your Landing Page

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When you think of ‘campaign optimization’, what is the first thing that comes to your mind? Probably something like modifying your bids or finding new positive or negative keywords in a Search Terms Report. Landing page optimization is typically not among the first responses. The improvement of your landing pages bears great potential for lowering … Read more

4 Ways To Improve Your Landing Page Conversion Rate

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Conversion Rate optimization. Potential customer becoming an actual customer.

Optimizing your landing page is crucial to maximizing sales. There are several tests that you can run but here are 4 basics that you shouldn’t miss out on! 1. Make Sure Your Ad Matches Your Landing Page Your ad copy should match your landing page. Sounds pretty obvious right? Making your advertising message as relevant … Read more

The 5 Don’ts That Could Sink Your AdWords Account

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1. Not Using Negative Keywords With negative keywords you can specify your campaign’s targeting. Negative keywords prevent your ad from showing up for searches that are not relevant to your business. For example, let’s say you sell antique furniture, you might not want to show up for searches like “modern”, “stylish”, or “contemporary furniture”. These … Read more

How To Write Effective Ad Copy on Google AdWords

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Google Adwords Audit 4

Text ads are the standard type of AdWords ads. They include a title, two lines of text called description lines and your website address. The following article will introduce each component of a text ad in more detail and provide you with useful tips to improve your AdWords ad copy. 1. The Headline The headline … Read more

Advanced Google Adwords Bidding Technique – Part 2

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In the previous post, I discussed how you could get one sale at five dollars, and then increase your bid to get closer to $10 per sale. I had a few people ask why they couldn’t just stay with the five dollars per sale bid and get more profit. That’s a good question. It has to do with the balance of Google. In most advertising markets, you will find that if you stay conservative at five dollars per sale, you most likely won’t get as many sales as you would if you move up to $10 per sale. Why does this happen? (Ask a google adwords expert on how it applies to your business.)

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Advanced Google Adwords Bidding Technique – Part 1

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Conceptual hand writing showing Real Time Bidding. Business photo showcasing Buy and sell advertising inventory by instant auctions.

In the previous post, “Basic Google Adwords Bidding” I told you how to bid on keywords with a new account when you don’t yet have any sales or conversion data. Once you begin to collect data, you can make better-informed decisions on how much to bid for each keyword. (Learn a detailed concept of bidding methods with a google adwords consultant.)

When you start your new account, if there are certain keywords that are spending faster than any others, it’s a good idea to lower your bids for those words. Otherwise, you may run through your budget very quickly because of a few keywords. Remember your number one goal: get as much traffic to your website while spending the least possible. When you are able to start tracking your conversions, you can then find which keywords are leading to the most sales and focus your bidding on them. You can also lower bids on keywords that aren’t leading to as many sales.

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