Starting a Google AdWords account can be a daunting task. Many business and websites owner simply do not know where to begin. As Google AdWords consultants, we hear the fears of many business owners. The central theme is wasting their marketing budget by making mistakes. Since Google AdWords is highly customizable, you can tailor it … Read more
There are a few different schools of thought when it comes to Google AdWords. With many options and levers to pull, the combinations of strategies that work for your business are endless. You might have a question about your account and get 3 different answers from 3 different AdWords managers. But every PPC consultant follows … Read more
With many different Google Adwords Agencies and PPC consultants out there, it can be hard to narrow down and pick one. And what can be even trickier is finding a reliable service. Beyond just looking at Linkedin or searching for online reviews, how do you determine that a Google Adwords agency is right for your … Read more
Learning Google Adwords provides a unique challenge. Unless you are spending real money, it can be difficult to truly simulate. Like stock picking or poker, the lessons are learned fastest when money is on the line. But this doesn’t mean it’s impossible. Here I’ll go over the best resources to start your Google Adwords journey. … Read more
Sadly, it’s not uncommon for small to medium-sized businesses to lack trust in their SEO or PPC consultants. As an employee at a Google Adwords management agency, it might be blasphemous to admit this. But this is a common theme throughout Digital Marketing or any service-based business. There are a couple of common reasons for … Read more
There are basically three different keyword match types: broad, phrase, and exact match. You can select all of these options for one and the same keyword, or not choose a match type at all and the keyword will have the default match type broad. Keyword match types determine when your ad is shown to a … Read more
Bid modifiers allow you to optimize your campaign by increasing or decreasing the bid based on the performance in a certain location, at a certain time of the day, or on mobile devices. By adjusting the bid, you can control where and when your ads are showing and improve your performance and ultimately your return … Read more
