Introducing AdWords Smart Display. A New Tool That Will Help you Succeed on Display

Every marketer asks themselves, what is the most impactful way to serve my audience, and how manageable are my display campaigns? As they have targeted their audience, they have to make sure that their ads are tailored to every type of consumer. Google has now facilitated this to advertisers by introducing Google Smart Display campaigns. […]

5 Ways to Scale Up AdWords Accounts Using Conversion Data

For advertisers, regularly tracking and reviewing what creates value for their ads and campaigns is essential. To facilitate this, Google AdWords provides conversion data. This enables you to gather all the information you need to ensure your ads are performing well. Advertisers can use these five strategies to scale up their AdWords accounts by using […]

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