What Not To Do In Content Marketing
1. Content Marketing Without Goals
Starting your blog or newsletter without setting goals beforehand will make it difficult to measure the success of your content marketing. However, if you set clear goals, you can evaluate if your writing is worth the time and effort you put in it, if it needs improvement, or if you should outsource it. Starting your blog without knowing what you are aiming for can work, but probably won’t. Think about why you want to do content marketing and what you expect from it. Don’t just dive in.
2. Content Marketing As Promotion
The point of your content marketing should not primarily be to boost your conversions. The idea should be to provide valuable information and to engage your audience. Using your blog solely to spread your promotional message can result in a decrease in reader numbers. Providing new and interesting content on a weekly basis can be challenging. However, good content can help you grow your audience, raise your brand awareness, and ultimately grow your business.
In conclusion:
Content marketing offers great opportunities for your business, when done right. Therefore, set your goals and provide content your readers will appreciate. Following these guidelines will help you make the most of your time and efforts when it comes to creating content for your blog or newsletter. With this in mind, happy writing!
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Lior is an expert in online marketing, strategy, operations, and technology. In his experience with diverse industries, military, and small and fortune-500 companies, he personally increased sales and productivity, built reporting platforms, and cut wasteful costs, all to ultimately hit company goals.
Lior has passion for learning, curiosity, and genuine commitment to get results. He enjoys working with high-performance and results-driven teams and performs best in environments that strive for excellence.
Specialties: Search Engine Marketing (SEM, PPC, Paid Search), Google Adwords, Bing-Yahoo Marketing, Landing Page Optimization. Data, ROI, and LTV Analytics, Report and Process Automation.