As more people begin to rely on online services for their day to day activities, digital marketing has had to take a more central role in a company’s marketing and advertising campaign. However, not all companies have the right experts working in-house to manage their digital advertising. When it comes to managing adwords, very few companies can manage without some external help. Therefore, managers have had to seek outside for experts on adwords campaign management and this article will serve as a guide to managers who are intent on hiring an adwords consultant or an adwords management company.
Set your KPIs and Deliverables Early
One often overlooked tip when running an adwords campaign is determining the KPIs and deliverables. These are important because your adwords consultant will need to know which benchmarks to hit. However, not many managers even understand how to frame their KPIs and this could be a problem since the consultant will not know what the company hopes to achieve in more detail.
Furthermore, KPIs and deliverables have to work within your budget. There is no point in putting deliverables which you don’t have the budget for. Most adwords consulting companies will first insist on seeing the KPIs before they can even sign a contract with you. This is where it gets tricky because an extensive KPIs basically means more expenses and therefore, you need to budget more than enough if you want your adwords campaign management to go really well.
Choosing the Right Adwords Management Company
The first important factor to consider when selecting an adwords management company is whether they have enough experience and precedence in the industry you expect them to work in. This is crucial because a deep understanding of the industry will make your adwords campaign management easier to run. Otherwise, it would take some time for the experts to understand customer expectations and industry norms since these are not easy things to understand from viewing analytics.
Also insist on checking on previous samples on their unlicensed materials. This will help you to check whether their style is something your clients would like. Some adwords consultants develop a particular niche overtime and such set ways can be difficult to get out of. Go for a google adwords consultant who is versed in different styles and tools since this will not only make the campaign easier to manage, but it will yield a lot more material which you will eventually own.
How to Evaluate Portfolios
A professional adwords management service starts with evaluation of portfolios to first understand the scope of their work and how ingrained they will be with your company once you hire them. However, don’t expect to see similar works done for your competitors since this will likely be covered either with an NDA or an exclusivity agreement. However, you can tell a good adwords consultant from a sloppy one by how they explain their creation process even if its from reviewing just one portfolio.