When you design your website, write content for it and make a marketing plan, it’s important to have a goal in mind. You need to know what you want your website to do, how that is going to help potential customers and how you are going to get them to your website so that they can follow through on the type of action you are hoping for. From there, your job is to make all of that as easy as possible.
Many people struggle with this concept if they run an offline business, such as a doctor’s office or another service oriented business. In these cases, the website is basically set up to inform and educate potential customers, and to give them information on how to reach out to your business and set up an appointment. Your job is to inform them about your products and the differences between them, put forth your credentials so that they can trust you or your business and give them a way to contact you easily.
In this case, the purpose of your website is to provide that information to customers so that you can get them into your business. On the other hand, if you are running an e-commerce website your goal is to get visitors to buy your products. In that scenario, you need to give them information on the products, as well as the reason that your site offers a better deal than a competitor.
At the end of the day, if you provide your visitors with helpful information, you should have a pretty good chance of converting them into whatever action you are hoping for. The more helpful they find your site, the more likely they are to trust you and buy from you or visit you.
This website is set up to connect with people running businesses, or their advertising departments. Often, they need help running their online marketing campaigns and I can provide them with the information and tools that they are looking for. By educating them on the process and giving them some free information, I can demonstrate my knowledge to them. Thus, when they are looking for more help and I offer a free consultation, I’ll have a good chance of getting their business. That’s why my site is mutually beneficial, and a good investment for me. What is the goal and purpose for your website?