What Do Great PPC Managers Do First Thing In the Morning?

What Do Great PPC Managers Do First Thing in the Morning? (2024 Habits) 

Here’s a powerful question that separates the good from the great in digital advertising: 
What do great PPC managers do first thing in the morning? 

Let’s break it down—and why it all starts with a mindset. 

Step 1: Think Like It’s Your Money 

At Yael Consulting, we use a simple golden rule: 

Treat your client’s money as if it were your own. 

That may sound obvious, but if you really follow that rule—everything else you do starts to fall in place naturally. 

So if you were personally investing thousands a day into Google Ads, what would be the first thing you’d do when you woke up? 

Step 2: Ask the First Big Question: Is Everything Okay? 

That’s the mindset of a top-tier PPC manager: 

• Did anything break overnight? 
• Is everything running as expected? 
• Were there any major spikes or drops? 

You’re not tweaking campaigns randomly—you’re ensuring stability, performance, and safety before making changes. 

Step 3: Check the Key Timeframes 

Here’s how a great PPC manager checks the health of their accounts each morning: 

✅ First: Today’s Data (So Far) 

• Does today’s performance look normal so far? 
• Any crazy CPC spikes? Zero impressions? Sudden overspending? 

You want to make sure there are no fires. 

✅ Next: Yesterday’s Performance 

• Were conversions in line? 
• Did the site go down or have issues? 
• Did spend or click volume spike unexpectedly? 

This helps explain any inconsistencies or weird trends starting to appear. 

✅ Then: Last 7 Days 

• Is performance trending up, down, or flat? 
• Does yesterday align with the broader weekly pattern? 
• Any noticeable shifts in conversion lag (e.g., clicks converting later)? 

This gives you the short-term context you need to interpret what’s happening today. 

Final Thoughts 

The best PPC managers don’t start their day tweaking bids or obsessing over optimization. 

They start by asking: 
“Is my client’s money safe?” 
“Did anything go wrong?” 
“Are we still on track?” 

Only once they know things are stable do they move on to strategy, scaling, or creative improvements.