Category: Blog

  Google Ads account changes, made by a Google Ads reps, may be hidden from the logs in your account’s “Change history”. This is kinda OK, if you authorize the changes…. but what if changes are being made without you authorizing or knowing? *** I’m not accusing anyone of anything or jumping to any conclusions, […]

  Overspending mysterious keywords. Last week I saw one of my client’s budget was overspending. Digging into the offending campaign, I found keywords that I never saw before. There was no record of these keywords even being added (in the change history) but here they were, overspending by 50% of my target budget. A Beta […]

In a nutshell, no, Google Ads is not a free service. However, it is important to understand how Google Ads makes money and what kind of return you can expect on your investment. There may also be some deals you can take advantage of in order to get discounts on your account.  Essentially, when you […]

If you’re wondering if Google AdWords, now known as Google Ads, is really worth it, the answer is not as clear cut as you would think. Simply put and if you ask any AdWords expert, if you do it correctly, it’s very effective. To offer a strong example, think of Google Ads effectiveness as comparable […]

Google Ads, formerly known as Google AdWords, is a successful tool to help you boost your income and your brand. Since its inception in 2000 and more recently, rebrand in 2018, Google Ads has helped blog and business owners maximize their exposure and profit from leads and innovative marketing strategies. If you want to perfect […]