Are Google Ads Free?
In a nutshell, no, Google Ads is not a free service. However, it is important to understand how Google Ads makes money and what kind of return you can expect on your investment. There may also be some deals you can take advantage of in order to get discounts on your account. Essentially, when you […]
Is Google AdWords Really Worth It?
If you’re wondering if Google AdWords, now known as Google Ads, is really worth it, the answer is not as clear cut as you would think. Simply put and if you ask any AdWords expert, if you do it correctly, it’s very effective. To offer a strong example, think of Google Ads effectiveness as comparable […]
How to Increase Your Knowledge of Google Ads
Google Ads, formerly known as Google AdWords, is a successful tool to help you boost your income and your brand. Since its inception in 2000 and more recently, rebrand in 2018, Google Ads has helped blog and business owners maximize their exposure and profit from leads and innovative marketing strategies. If you want to perfect […]
How To Use Social Media To Complement A Search Campaign
Not all businesses are currently advertising on social media. They are afraid to waste money on target methods that aren’t as precise as Google AdWords or Bing’s search campaigns. How can we blame them? Search campaigns display to users who are looking for your products and services right now and therefore they are high quality […]
5 Ways to Scale Up AdWords Accounts Using Conversion Data
For advertisers, regularly tracking and reviewing what creates value for their ads and campaigns is essential. To facilitate this, Google Ads provides conversion data. This enables you to gather all the information you need to ensure your ads are performing well. Advertisers can use these five strategies to scale up their AdWords accounts by using […]