Is Google AdWords Really Worth It?
If you’re wondering if Google AdWords, now known as Google Ads, is really worth it, the answer is not as clear cut as you would think. Simply put and if you ask any AdWords expert, if you do it correctly, it’s very effective. To offer a strong example, think of Google Ads effectiveness as comparable […]
How to Increase Your Knowledge of Google Ads
Google Ads, formerly known as Google AdWords, is a successful tool to help you boost your income and your brand. Since its inception in 2000 and more recently, rebrand in 2018, Google Ads has helped blog and business owners maximize their exposure and profit from leads and innovative marketing strategies. If you want to perfect […]
How To Use Social Media To Complement A Search Campaign
Not all businesses are currently advertising on social media. They are afraid to waste money on target methods that aren’t as precise as Google AdWords or Bing’s search campaigns. How can we blame them? Search campaigns display to users who are looking for your products and services right now and therefore they are high quality […]
5 Ways to Scale Up AdWords Accounts Using Conversion Data
For advertisers, regularly tracking and reviewing what creates value for their ads and campaigns is essential. To facilitate this, Google Ads provides conversion data. This enables you to gather all the information you need to ensure your ads are performing well. Advertisers can use these five strategies to scale up their AdWords accounts by using […]
CPA, CPC, and CPM: Which is the best AdWords bidding solution?
Google Ads offers multiple bidding solutions for businesses depending on the network they advertise on, the marketing objectives, and the overall strategy that each business has in place. Before choosing an AdWords bidding solution, marketers should keep in mind the type of campaign, the cost of their keywords, and the success of their keywords. As […]