How To Use Social Media To Complement A Search Campaign
Not all businesses are currently advertising on social media. They are afraid to waste money on target methods that aren’t as precise as Google AdWords or Bing’s search campaigns. How can we blame them? Search campaigns display to users who are looking for your products and services right now and therefore they are high quality […]
5 Ways to Scale Up AdWords Accounts Using Conversion Data
For advertisers, regularly tracking and reviewing what creates value for their ads and campaigns is essential. To facilitate this, Google Ads provides conversion data. This enables you to gather all the information you need to ensure your ads are performing well. Advertisers can use these five strategies to scale up their AdWords accounts by using […]
CPA, CPC, and CPM: Which is the best AdWords bidding solution?
Google Ads offers multiple bidding solutions for businesses depending on the network they advertise on, the marketing objectives, and the overall strategy that each business has in place. Before choosing an AdWords bidding solution, marketers should keep in mind the type of campaign, the cost of their keywords, and the success of their keywords. As […]
The Secret to Twitter Success
Twitter is a very misunderstood platform, but there is tremendous value available for any business that uses the site correctly. This isn’t as easy as it sounds. If you spend your time focused on the commonly shared tips for growing your twitter audience, you’ll be sorely disappointed in the results. The real secret to […]
SEO Checklist: The Quickstart Guide for New Websites
Search engine optimization (SEO) is an extremely important component of website management, and this is as true for a bootstrapped startup as it is for a multimillion dollar business. Many people put hours and hours into building an attractive website that has good content, yet are frustrated when they fail to rank on Google after […]