Category: Blog

How To Become a Master of PPC

If you think of AdWords as a skilled profession, which it is, then the question of how to become in the top 1 percent of PPC specialists comes down to one simple question: what does any skilled professional do? We’ve rounded up a four-point checklist that helps professionals work their way to the top. Pay […]

How To Target B2B vs B2C with Google AdWords

A big challenge and common (and great) unanswered question: how to target businesses and not retail customers with AdWords. One way is to target using keywords, such as “wholesale,” or “for business.” This helps assume it’s a business in the keywords search query. This simple method helps you segment out the market you’re targeting, which […]

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